Feeding the Future

Role: Content Strategist
Objective: Name restaurant concepts for University of Redlands, a client Harvest Table wanted to win over. 
 

University of Redlands is a land-grant university nestled in the hills of California. With a picturesque campus surrounded by orange groves and Harvest Table's focus on providing authentic, and fresh cuisine, I created a strategy statement and named food offerings on campus to reflect the school's charming campus. I spent most of my time on this project doing research about University of Redlands and gaining an understanding of the school's unique landmarks, culture, and traditions. I partnered with our graphic designer to create logos to suit several brand concepts for the offerings available at the Redlands' dining hall.

Photography: University of Redlands