Role: Copywriter
Objective: Write scripts that feel relatable and natural to serve as in-branch education on available tools for customers.
 

Money— it makes the world go round and it's also one of the biggest causes of stress. Huntington is here to make your experience with money a no-brainer by offering easy-to-use tools and a digital, interactive bank branch experience. I partnered with our strategy team and creative director to translate four common pain points with money into brief, relatable scripts that would run on a screen inside of the branch to help customers identify which digital tools would best assist them.  
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