Role: Copywriter 
Objective: Create narratives that evoke the personality of two educational retail experience concepts for Purina.
 

Cleaning a litter box is something that leaves all cat owners—probably even Carol Baskin—quaking in their boots. Purina wants to change that by informing you and leaving you feeling empowered. They're making cleaning your cat's mess easier than ever by adding educational tools to their Kroger store displays. I partnered with a strategist and a graphic designer to translate two different design concepts into narratives to help Purina stakeholders understand what this kind of in-store experience would feel like. 
Photography: Unsplash